Postcard mailer design2/12/2024 ![]() So, to make things easier to remember, I’ll review the topics covered for each example with a little fun arithmetic (yes, that’s a thing).Īnd don’t worry. I’m going to cover a lot of information here. 5) Use an expiration date when appropriate. 2) Leverage quality images to promote your product or service. Here are the main points to keep in mind as we work our way through the list of examples:ġ) Keep your headline short and informative. And hopefully, with any luck, it will spur your imagination to duplicate these ideas for your own marketing plan. We’ll take a look at each postcard design and dissect exactly what it is that makes it great. Here, we’ll focus on five companies that got it right. I’m still trying to erase them from my memory. I’ve also seen some terrible designs that made me cringe in horror. I’ve seen some incredible examples of quality design that truly have the power to generate revenue growth and boost the lifetime value of customers. In order to effectively drive conversions (I mean, that’s the point, right?), postcards must have three things: Without high-quality design, the value of an offer is null and void. ![]() Here’s the most important thing I’ve noticed: Good design matters. Through all my time in this industry, I’ve seen mountains of different postcard mailers, of all sizes, designs, and quality. I’ve been in the direct mail marketing business for long enough now that I’ve stopped counting the years – it makes me feel old.
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